The world has now turned into a battlefield of brands. There may be many reasons for the emerge of this many corporate brands in the world as suggested by economists such as Result of globalization etc... but i feel it as a natural episode of the world of evolution. In the ancient Era, emperors fought each other for increasing the size of their Empire and that role has been handed over to the conglomerates when the era of kingdoms were over. One firm which is doing this role perfectly is Google.
Google is a computer software and a web search engine company that has been acquiring, on average, more than one company per week since 2010. The list of acquisitions made by Google from 2010 includes around 150 different firms. You can click on the following link for having a glance on the list of acquisitions made by Google since 2010. http://en.wikipedia.org/wiki/List_of_mergers_and_acquisitions_by_Google . I wanted to mention about Google and its continuous acquisitions here, when i read about its latest acquisition of Motorola Mobility. Motorola Mobility was earlier functioning as the cellular division of Motorola. Google agreed to acquire Motorola mobility on August 15 2011 for US$12.5 billion. The merger was completed on May 22 2012. and from February 26 2013, Motorola Mobility is simply known as "motorola a Google company". I emphasis on the word "a Google company" because i feel like Google is on a strive to make the world of technology "A Google Company" as Alexander the Great wanted to make the whole world Greek in BC
300's. It was very clear that the eyes of Google was always on the booming mobile industry, from the moment it purchased Android Inc. An Era of Tablets and Mobiles has already reached and there will not be more time for the computers to be in museum. I expect the Extinction of desktop computers to happen in next 10 years and gradually laptops too. Then Smartphones will be ruling the world and Google will be the Emperor. The only place where Google did not had a hold was making devices and that too is solved by the purchase. Google is one company which exactly follows the rule of the modern brand world, i.e, "Don't we have it, Then buy it". Google believes that purchasing power is the one that matters and it has worked in every cases such as Youtube, Adsense etc.. Just because motorola is now a google company, i expect the upcoming products of motorola to make new records in sales. Because google has one thing which is most important in this world, "VISIBILITY". There will not be a day in a human being's life without coming across the word "Google". Its not because of extensive advertisement, google usually don't follow the strategy of aggressive advertising, but they believe Service is the best advertisement. And all the software services required by a modern man is now from Google. This has even led to a proverb that "There is nothing that Google cant do". We all very well know that Samsung overtook Apple recently in smartphone sales, and the major reason for that is the technological supremacy given by Android. Now, Google themselves has entered the smartphone market and now allies can turn into foes. These are the comments made by the leading android partners after the motorola acquisition of google.
J.K. Shin, President, Samsung, Mobile Communications Division
“We welcome today’s news, which demonstrates Google’s deep commitment to defending Android, its partners, and the ecosystem.”
Ken Hong, LG spokesman
"We will continue [to] support the Android operating system, and we have no concerns about the changes in the Android environment.”
Even though the comments are diplomatic, i am sure that new strategies are made in these camps because they are the people who very well know what is the capability of Google and what kind of innovations it can make. It is sure that Motorola is about to make a mark in the smartphone market and they have started the revolution with their latest Droid series and the new personalized Moto X series. Google will always stand shining in the history of world business, because it initiated an evolution of business world from the era of "Satisfying the customer" to an era of "Surprising the Customer". I said this because, whenever Google announces a new product, It will be having something which the customer cant even expect to have or not even imagine. I personally as an android user is experiencing this. Now, I am Expecting wonders from "motorola a Google company" and i am sure that my next smartphone will be a motorola.
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